I walk prospects through a 12-minute data-to-decision flow — ArcGIS Pro to publish, then a web map and a dashboard — that scores retail sites with 5-minute drive times, POI counts, and a simple weighted model, and it consistently lands the business value message. I can share the slide deck, discovery questions, and the sample dataset if that’s useful — what’s your go-to short demo that clicks with non-technical stakeholders?
I keep mine to your “12-minute” window too — precompute the 5‑ and 10‑min service areas in Pro and publish so the dashboard snaps, then expose weights with a single slider via an Arcade data expression for quick what‑ifs. One tweak that landed better with execs: swap raw POI counts for BA enrich variables (daytime pop, spend) so the score reads demand, not noise. If you want the on‑the‑fly weighting pattern, this helped: https://doc.arcgis.com/en/dashboards/reference/data-expressions.htm.